Science communication is changing rapidly. As researchers compete for grants, jobs, and impact, understanding the latest trends in how science is shared and assessed is crucial. In 2025, three shifts stand out: digital-first engagement, culturally responsive communication, and transparent, open practices.

Here’s 5 trends that researchers need to know.

1. Digital-first communication

Reviewers and stakeholders increasingly expect research to be communicated clearly in digital formats. From video explainers to interactive graphics, digital-first strategies are becoming standard.

💡 Example: Universities using short-form videos alongside grant submissions for internal approvals have reported better comprehension among multi-disciplinary reviewers.

2. Culturally responsive communication

In Australia, Indigenous engagement is now a key expectation in many grants (ARC, NHMRC). This extends beyond consultation to co-designed communication strategies that respect cultural knowledge and context.

Fact: In 2024, ARC guidelines explicitly required applicants to outline how Indigenous perspectives are considered and communicated.

3. Transparency and open science

Funders are emphasising open access, reproducibility, and data transparency. Proposals that articulate how data and outcomes will be shared (while respecting IP and privacy) score higher on responsibility and integrity.

📌 NHMRC’s 2025 update requires applicants to outline data sharing and open science commitments.

4. Audience-first writing

Whether it’s a grant panel, a government department, or the general public, the trend is to tailor communication to the audience. This means reducing jargon, highlighting benefits, and showing relevance.

Example: Compare:

• Jargon-heavy: “This project utilises quantum photonics to interrogate complex material structures.”

• Audience-first: “This project uses quantum light to identify materials faster, reducing costs for Australian manufacturers.”

5. Storytelling with impact

Narrative remains powerful—but the emphasis is on impact. Reviewers want stories that link research outcomes to national benefit, community relevance, or global competitiveness.

Science communication in 2025 is about clarity, accessibility, and responsibility. Researchers who adapt to these trends will not only improve their grant success but also strengthen their impact beyond academia.

At Straight Up, we help researchers align with evolving communication trends and funding priorities. Talk to us before your next submission.