“Tell a story.” It’s advice many researchers hear when preparing ARC, NHMRC, or AEA proposals—but it’s rarely clear what that means.

The most effective way to apply storytelling in grants is through a solution-first narrative. Instead of burying your project in background detail, lead with the solution:

1. Solution – what your project will deliver.
   
   
2. Challenge – the problem it addresses.
   
   
3. Method – how you’ll achieve it.
   
   

This approach reflects how funders and reviewers actually read proposals. With dozens of applications to assess under strict timelines, reviewers need to see value upfront. By placing the solution first, you show impact immediately, then explain the context and pathway.

1. Lead with the solution

ARC reviewers typically spend less than 15 minutes on a first read of a Discovery Project. If your project’s outcome isn’t clear in the opening section, it risks being skimmed or misunderstood.

Example – Renewable Materials:

• Solution-first: “This project will deliver a national database of renewable materials, giving Australian manufacturers the tools to meet net zero targets and strengthen sovereign capability.”
  
  
• Traditional: “There is a gap in renewable material research, which this project will address by developing a national database…”
  
  

In the first example, the outcome and national benefit are clear immediately. The second delays the “so what,” forcing reviewers to work harder.

2. Then set up the challenge

Once reviewers know what you’re delivering, you can frame why it’s needed. This adds urgency and strengthens alignment with funder priorities.

Example – Health Equity:
“Aboriginal and Torres Strait Islander people continue to face a life expectancy gap of around 8 years. This project provides culturally safe, community-led solutions that directly address this disparity.”

Here, the challenge is clear, measurable, and connected to a nationally recognised priority—giving weight to the solution already introduced.

3. Explain your method as the “plot”

The method shows reviewers your plan is credible. Think of it as the sequence of events that leads to the resolution of the challenge.

Use stepwise signposting:

• “First, we will co-design workshops with partners…”
  
  
• “Next, we will pilot the intervention in three rural communities…”
  
  
• “Finally, we will scale the model nationally with partner investment.”
  
  

Example – Industry Collaboration:
In 2024, Linkage proposals that demonstrated co-designed methods with multiple partners scored significantly higher than those where partners were clearly added late. Reviewers noted that early partner involvement strengthened feasibility and translation.

4. Why solution-first works

• Reviewer-friendly: Reviewers get the “headline result” immediately. This mirrors how they process proposals under time pressure.
  
  
• Aligned with funders: ARC, NHMRC, and AEA consistently emphasise impact, ROI, and national benefit in guidelines. A solution-first approach speaks directly to those criteria.
  
  
• Evidence-backed: Research into grant peer review (University of Melbourne, 2022) found that clarity of proposed outcomes was one of the top predictors of scoring—often outweighing technical detail.
  
  
• Memorable: Reviewers are more likely to recall proposals that open with a strong solution tied to national goals.
  
  

Storytelling in grants isn’t about embellishment—it’s about structure. By putting the solution first, then showing the challenge and method, you keep reviewers focused on the value your project delivers for Australia.

Ready to strengthen your proposal’s story? Book a discovery call with Straight Up—we help researchers turn strong science into competitive, fundable narratives.