Strategy, co-design, facilitation and capability for universities, innovative companies, and industry-research collaborations. We work upstream, where research is shaped, partners align and bids are won.


We've helped secure over $220 million in research funding



--- About Us
Founded by scientist-turned-communicator Damia Ettakadoumi, Straight Up is a specialist team of science and technology-savvy strategists. For nearly 20 years, we’ve helped Australia’s brightest minds turn complex ideas into clear communication that informs, engages and drives action.
--- Why choose us
We understand science and technical work, and the systems underpinning and surrounding it. We combine subject-matter fluency with sharp strategy and execution, so you don’t have to explain yourself twice.
From funding applications to strategic research plans, we provide practical support across the research and innovation landscape.
We act as an additional brain for your team, helping shape your value proposition, test assumptions and align messaging with what partners and funders need to hear.
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Trusted by researchers, industry leaders, and institutions for clear, strategic communication that delivers results.

Straight Up General Pty Ltd © 2026
ABN 38 683 230 471 | ACN 683 230 471