SMART SUPPORT THAT DRIVES IMPACT

Strategy, co-design, facilitation and capability for universities, innovative companies, and industry-research collaborations. We work upstream, where research is shaped, partners align and bids are won. 

The Straight Up Team
Vector

We've helped secure over $220 million in research funding

member of Cooperative Research Australia, IAF, Women in Innovation, Spark Founders and APMP - Association of Proposal Management Professionals
Vector
Photo of Damia

 --- About Us 

ABOUT STRAIGHT UP 

Founded by scientist-turned-communicator Damia Ettakadoumi, Straight Up is a specialist team of science and technology-savvy strategists. For nearly 20 years, we’ve helped Australia’s brightest minds turn complex ideas into clear communication that informs, engages and drives action. 

 --- Why choose us

QUALITY WORK FROM A TEAM THAT GETS IT

We understand science and technical work, and the systems underpinning and surrounding it. We combine subject-matter fluency with sharp strategy and execution, so you don’t have to explain yourself twice. 

From funding applications to strategic research plans, we provide practical support across the research and innovation landscape.

We act as an additional brain for your team, helping shape your value proposition, test assumptions and align messaging with what partners and funders need to hear.

Strategic thinkers, not just wordsmiths

Fluent across academia, government and industry

Proven success in grants, partnerships, and complex communications

Deep technical knowledge (plus a knack for clarity and tone)

Hellie and Damia working with the team

Too much good research never reaches the people who could use it. We're on a mission to connect the brightest minds in research, government and industry, so it does.

--- Client testimonials

SUCCESS STORIES

Trusted by researchers, industry leaders, and institutions for clear, strategic communication that delivers results.

★★★★★
"Thank you so much for your generous support and for helping make my National Academy of Inventors (NAI) application successful. Your expert guidance and polished insights made a critical difference."
Professor Dusan Losic

PROFESSOR DUSAN LOSIC

ADELAIDE UNIVERSITY
★★★★★
"Our research team at Zeiss completed a Straight Up communication training program that has made a visible impact on our output. By teaching us how to set clear goals and adapt complex data for different backgrounds, the program helped bridge the gap between complex research and clear takeaways. Since the training, I have seen a marked improvement in our team’s presentations."
Linda Rosenberga

DR LINDA ROZENBERGA

ZEISS Australasia
★★★★★
"I’ve repeatedly engaged Straight Up to equip my PhD students and early career researchers with essential science communication skills across various formats. Their tailored approach to writing presentations, poster design, audience analysis and effective science communication is consistently excellent. "
Dr Ruth Shaw

DR RUTH SHAW

ARC TRAINING CENTRE FOR CURRENT AND EMERGING QUANTUM TECHNOLOGIES (CE-QUTECH)
★★★★★
"We are very pleased to work with the team at Straight Up in producing our guides. Not only did they listen and understand our goal, they offered suggestions and solutions beyond our initial expectations."
Professor Veronica Soebarto

PROFESSOR VERONICA SOEBARTO

ADELAIDE UNIVERSITY
★★★★★
"I chose Straight Up because I want to get the job done. I need a partner I can trust. They understand audiences, their pain points, and what they need."
Dr Steve Kern

DR STEVE KERN

ADELAIDE UNIVERSITY
★★★★★
"Straight Up ensured the many contributors to our bid were weaved together to tell a compelling story in a united voice. Incredible grant writing talent."
Professor Peter Radoll

PROFESSOR PETER RADOLL

UNIVERSITY OF CANBERRA
★★★★★
"Straight Up is professional and high quality. They contributed to our bid team that secured $39 million in grant funding."
Professor Graham Nathan

PROFESSOR GRAHAM NATHAN

HEAVY INDUSTRY LOW-CARBON TRANSITION (HILT) CRC
★★★★★
"Straight up is easy and reliable to work with. They work with you to peel back the layers to draw out the core story and pitch, then take that to the target market."
Dr Jordan Parham

DR JORDAN PARHAM

DR JORDAN PARHAM | 1414 DEGREES
★★★★★
"Straight Up is very good at interpreting complex situations. They think about what's required and add strategic direction. They just get it."
Professor Andrew Lowe

PROFESSOR ANDREW LOWE

ADELAIDE UNIVERSITY
Layer 1

SMART SUPPORT THAT DRIVES IMPACT

SOCIALS

LINKEDIN



Straight Up General Pty Ltd © 2026

ABN 38 683 230 471 | ACN 683 230 471