Develop and strengthen
partnerships
Researchers and industry partners can speak different languages: one focused on knowledge generation, the
other on commercial outcomes and return on investment. It takes experience to frame research in terms
that resonate with industry, and a strong process to structure an engagement that works for both parties.
Straight Up provides both.

Partner engagement health check
For active collaborative groups—Cooperative Research Centres; ARC Centres of Excellence, Training Centres, and
Research Hubs—our Partner Engagement Health Check:

→ provides an objective assessment of partner satisfaction
→ identifies early signs of engagement fatigue
→ provides actionable pathways to strengthen collaboration.
Co-design process
Strengthen your project's foundations with our structured process. Co-design may be needed while preparing a funding bid or after you have received funding. After working with us, you and your industry partners will have agreed, aligned, and actionable goals.
Straight Up delivers the confidence to:

→ align research and industry goals
→ choose and bring in the right partners
→ navigate a proven collaboration process that sticks.
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