Communicate your work
You know your work matters, but it’s surprisingly hard to communicate that in a way that lands. You’re close
to the work, so it’s not always obvious what others need to hear, and you often end up too technical.
Whether you’re applying for an award, presenting a project to stakeholders, or showcasing your organisation
or project on a website, you want to be consistent and strategic in how you communicate to stakeholders.

Straight Up will:

→ Write or edit nomination statements and citations
→ Help define your fit and positioning for the award
→ Develop the narrative, including the nomination angle and core story
→ Map evidence; align achievements, metrics and impact to criteria
→ Identify, brief, and coordinate strong referees
→ Optimise CV to the specific award.
We will:

→ Review your current online presence, including your academic profile and LinkedIn page
→ Refine positioning, messaging and narrative
→ Write draft content
→ Liaise with photographer (if needed; photography is a separate cost)
→ Upload new content to profiles.

→ Write draft text; work with team members to develop this content
→ Distribute draft content to bid team for review; incorporate feedback
→ Propose images
→ Create visual 'look and feel' if required (note this is not a full brand); or, Straight Up can follow your organisation’s brand guidelines
→ Provide graphic designer to layout content and create icon panels if needed/appropriate
→ Print and digital PDF files supplied.
Single- or multi-page websites
Build a single- or multi-page website. Straight Up will:

→ design website structure and sections to support goals and target audiences
→ write content, align with other campaign materials, such as a prospectus and social media content
→ distribute draft content to bid team for review; incorporate feedback
→ provide image options
→ layout content in CMS (content management system) and optimise for searches
→ publish website.
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