Technical writing 
Every good piece of technical writing starts with a conversation. We sit down with researchers and technical specialists to understand what they do, how they do it, where it fits in the broader context and why it matters. Then we recraft their words into language that will reach the necessary audience - whether that's partners, peers, funding bodies or the general public - and help them understand, appreciate and value the work. The results are clear to a non-specialist audience, yet accurate enough to satisfy the technical experts and their peers. 

Straight Up will: 

→   Interview researchers and technical specialists to understand the what, how and why of their work 

→   Identify audiences and what they need to know  

→   Develop the narrative best suited for the target audience and for the format required - capability profile, case study, technical report for a partner/funding body etc  

→   Translate technical details into clear, plain English without losing accuracy  

→   Coordinate technical and other stakeholder reviews and approvals to ensure the final version is accurate and suitable for publishing 

Awards and prizes
One of our experienced proposal writers will write or refine your application using a compelling narrative and
presenting the strongest case.  Receive expert feedback and sharpen your narrative. We can cover the full application or focus on specific sections, at any stage of drafting. 

Straight Up will: 

→   Write or edit nomination statements and citations 

→   Help define your fit and positioning for the award  

→   Develop the narrative, including the nomination angle and core story 

→   Map evidence; align achievements, metrics and impact to criteria 

→   Identify, brief, and coordinate strong referees 

→   Optimise CV to the specific award. 

Online profile refresh 
An outdated or overly technical profile can quietly cost you opportunities with partners, funders, and collaborators. Straight Up can overhaul your online content so that your expertise is immediately compelling to the right audience, helping you attract the opportunities you want. 

We will: 

→   Review your current online presence, including your academic profile and LinkedIn page  

→   Refine positioning, messaging and narrative 

→   Write draft content 

→   Liaise with photographer (if needed; photography is a separate cost) 

→   Upload new content to profiles. 

Prospectus or brochure
Straight Up will: 

→   Write draft text; work with team members to develop this content 

→   Distribute draft content to bid team for review; incorporate feedback 

→   Propose images 

→   Create visual 'look and feel' if required (note this is not a full brand); or, Straight Up can follow your organisation’s brand guidelines 

→   Provide graphic designer to layout content and create icon panels if needed/appropriate 

→   Print and digital PDF files supplied. 

Single- or multi-page websites

Build a single- or multi-page website. Straight Up will: 

→   design website structure and sections to support goals and target audiences 

→   write content, align with other campaign materials, such as a prospectus and social media content

→   distribute draft content to bid team for review; incorporate feedback 

→   provide image options 

→   layout content in CMS (content management system) and optimise for searches

→   publish website.